”Paper Forever” is to remind us of papers permanence, the importance of the physical, the tactile, and a fundamental human need to make lasting marks to signal our passage through the world. Paper is the new digital.”
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A recent assignment for Studio Makgill led us to working once again with G.F Smith’s beautiful papers. With a detailed brief and an intricately designed product, this shoot was a real pleasure. Combining Studio Makgill’s stunning designs with some much appreciated creative freedom, we developed one of our favourite shoots from the year so far.
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“Discover the insights we encountered when asking the simple question, what is your favourite colour? The 170 page report maps out the colours the world most associates with a range of emotions, elements of the natural world and physical attributes.”
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“Our journey began with an idea to reimagine light based on a modern and sophisticated design, this led to our first product being introduced in July 2018.
We felt that the value of light had been lost, buried underneath a disposable society, mass production and outdated products. Following three key principles: design, quality and functionality, we were able to create a lighter made to last and one suitable for our time.”
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Climbing amongst the peaks of Shropshire, we found the ideal location to document the new C-13 saddle for Brooks England. The goal was to show the texture, technicality and durability of the product whilst exploring the outdoor environment. With a unique water resistant woven fabric, the new C-13 comes in both black and white, we look forward to sharing the rest of the campaign with the black series soon.
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We began 2019 with another assignment from the good people at G.F Smith and Colorplan. To help launch their new label collection we were asked to take their latest products into the studio and see what we could come up with! We always work to a brief with G.F Smith, however we inevitably end up experimenting with concepts throughout the project to come up with new and interesting compositions.
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Below are some still life images taken from a recent shoot with MONC London. MONC is “a British brand with a distinct design outlook. MONC was founded in London, by British designer Freddie Elborne with an aim to celebrate the creative process and the people behind it.” We loved how this shoot turned out as we focussed on form and the sculptural elements of his frames.
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We were recently tasked with highlighting some product features for the good guys at Brooks. With their new C17 saddle crafted from a custom durable linen fabric and their latest technical backpack offering, we captured some still life shots to shed light on the product’s details
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We recently had the pleasure of delving deep into the archives of G . F Smith's Colorplan range to explore the varied colours and textures available. Whilst digging through their printed collateral we came across some beautiful applications of their paper stocks that really showcase the richness and versatility of Colorplan. Take a look below at some of our favourite shots from the day.
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Cutwork are an industrial creative studio designing new ways to live and work. We were recently blessed with an assignment to join them in Paris to capture their collection of furniture designs in the awe inspiring Station F, the world's largest co-working space. With an emphasis on co-working, Station F offered the perfect backdrop to highlight the multipurpose nature of Cutwork's furniture. Flooded with natural light, the stage was set for an exciting two day shoot and the results far exceeded our expectations.
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